About us

We were running the campaigns before we built the system

Locals Club began by managing creators by hand for neighbourhood businesses, not by building a marketplace. Every rule in the system comes from a campaign we had to solve ourselves.

Tell us about your business Read our story

One day of work delivered by the network. After 200+ campaigns, it is still the only thing we care to show.

Our story

Four moments that got us here

The team reviewing creator videos together

2019
Neighbourhood campaigns
We started activating creators for restaurants in Madrid, on spreadsheets and a lot of manual work.
2022
The first system
Structured brief, contract and escrowed payment in one flow. Activation time dropped to days.
2024
The model starts proposing
Sector fit began to be scored on our own delivery history rather than on follower counts.
2026
200+ campaigns produced
More than 2,000 creators in the network, campaigns across Spain, LATAM and the United States, and a human owner on every one.

How we work

Three things we do not trade away

Physical results, not vanity metrics

Bookings, footfall, sign-ups and sales. Views are a means of getting there, never the headline of the report.

The axis is sector, not geography

Hospitality, retail, fintech, industrial or automotive: every sector has its own people, and those are the ones we activate.

Technology proposes, people decide

Automation clears the heavy lifting. A named owner approves every campaign and answers for it.

creators in the network: 2,000+creators in the network
campaigns produced: 200+campaigns produced
to activate a campaign: 48hto activate a campaign
regions: Spain, LATAM and the United States: 3regions: Spain, LATAM and the United States

Who runs it

A named owner on every campaign

A team across Madrid, Barcelona and Buenos Aires. Everyone managing campaigns has worked with creators brand-side or agency-side before.

Delfina Frenkel

Co-founder · Operations and creator network

Guillermina del Valle

Co-founder · Brand, communication and strategy

Luis García de la Fuente

Co-founder · Product and technology