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500+ creators · Spain and LATAM · activation in 48 hours.

About us

We were running the campaigns before we built the system

Locals Club began by managing creators by hand for neighbourhood businesses, not by building a marketplace. Every rule in the system comes from a campaign we had to solve ourselves.

Tell us about your businessRead our story

One day of work delivered by the network. After 200+ campaigns, it is still the only thing we care to show.

Our story

Four moments that got us here

The team reviewing creator videos together
  1. 2019

    Neighbourhood campaigns

    We started activating creators for restaurants in Madrid, on spreadsheets and a lot of manual work.

  2. 2022

    The first system

    Structured brief, contract and escrowed payment in one flow. Activation time dropped to days.

  3. 2024

    The model starts proposing

    Sector fit began to be scored on our own delivery history rather than on follower counts.

  4. 2026

    200+ campaigns produced

    More than 500 creators in the network, campaigns across Spain and LATAM, and a human owner on every one.

How we work

Three things we do not trade away

01

Physical results, not vanity metrics

Bookings, footfall, sign-ups and sales. Views are a means of getting there, never the headline of the report.

02

The axis is sector, not geography

Hospitality, retail, fintech, industrial or automotive: every sector has its own people, and those are the ones we activate.

03

Technology proposes, people decide

Automation clears the heavy lifting. A named owner approves every campaign and answers for it.

creators in the network
500+creators in the network
campaigns produced
200+campaigns produced
to activate a campaign
48hto activate a campaign
regions: Spain and LATAM
2regions: Spain and LATAM

Who runs it

A named owner on every campaign

A team across Madrid, Barcelona and Buenos Aires. Everyone managing campaigns has worked with creators brand-side or agency-side before.

Delfina Ruiz

Co-founder · Campaigns

Years running creators for hospitality and retail before turning that method into a system with contracts, payments and measurement.

Guillermina Sanz

Co-founder · Creator network

Looks after the relationship with the 500+ creators across Spain and LATAM, and makes sure the agreed terms are always kept.