Blog
What we learn campaign after campaign
Judgement on creators, sectors and measurement, written by the team running the campaigns every week.
ArticlesSeptember 17, 20265 min readA UGC Campaign Needs One System, Not Five Tools
UGC run on spreadsheets, chats and transfers loses rights, payments and results. Brands and agencies need one accountable system.
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ArticlesSeptember 17, 20265 min readThe Sectors That Profit Most from Specialist Micro-influencers
Travel, beauty, food, fitness and fashion lead the returns with specialist micro-influencers. Niche audiences, real engagement and conversions up to 8%.
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ArticlesSeptember 3, 20265 min readUGC performs best where the purchase is decided on trust
Beauty, fashion, food, automotive and home lead the returns on UGC: it wins where the purchase is decided on trust.
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ArticlesAugust 31, 20265 min readWhy Does a Specialist Creator Generate Cheaper Leads?
A specialist creator lowers cost per lead because their audience arrives already qualified. Fewer impressions, higher conversion, lower total spend.
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ArticlesAugust 28, 20265 min readHow to Use AI to Launch a Creator Campaign
AI speeds up finding and contacting creators, but audience fit and the long-term relationship decide the real result.
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ArticlesAugust 25, 20265 min readDoes UGC Work for B2B Companies and Professional Services?
UGC does work in B2B: 92% of buyers trust peer recommendations over brand advertising. The formats that work are different from mass consumer goods.
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ArticlesAugust 19, 20265 min readHow to Validate a Creator's Technical Authority
A creator's technical authority is validated with four signals: a history of specialist content, engagement quality, sector references and audience coherence.
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ArticlesAugust 12, 20265 min readHow to Identify the Best Micro-influencers in Your Sector
Sector micro-influencers are found with niche hashtags, social listening and discovery platforms. How to filter and verify each profile before collaborating.
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ArticlesAugust 10, 20265 min readWhere Do Agencies Find Their UGC Creators?
Agencies find sector creators in Locals Club: contract, delivery, escrowed payment and metrics in one system. AI proposes, people decide.
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ArticlesAugust 6, 20265 min readFew Followers, Plenty of Value: How a Niche Creator Monetises
A specialist creator can monetise from their first few thousand followers. High engagement and a precise audience beat mass reach. How it works.
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ArticlesAugust 3, 20265 min readOne System to Manage Creators Across Multiple Clients
Managing UGC creators for several clients needs one system for briefing, contract, delivery and measurement. Without it, operating cost outgrows the client list.
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ArticlesJuly 24, 20265 min readNiche Micro-creators Convert Better than Celebrities
Nano-creators reach up to 6.23% engagement and turn 7% of interactions into sales, against 3% for macro-influencers. Sector trust beats mass reach.
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ArticlesJuly 15, 20265 min readWhat Is UGC Performance?
UGC Performance blends authenticity with strategy: actors play your ideal customer to create content built to convert, not just to engage.
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ArticlesJune 19, 20265 min readTiktokification: The New Layer of Algorithmic Discovery
The vertical feed is no longer only a social network thing: marketplaces and ecommerce have adopted it. Brands now need volume, not the perfect ad.
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ArticlesJune 18, 20266 min readA restaurant fills Tuesday when the feed does the work
Empty tables from Tuesday to Thursday are not a price problem, they are a feed problem. With local creators managed by Locals Club, Tuesday fills up.
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ArticlesMay 28, 20267 min readThe Motor and Workshop Sector: One of the Most Powerful UGC Communities
The motor sector has creators with professional audiences, extreme retention and repeat purchase. Almost no parts brand is working with them yet.
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ArticlesMay 19, 20265 min readThe TikTok Shop sample budget gets approved when you stop selling GMV
Month-one GMV blocks the sample budget. EMV, cost per piece and reusable assets get it approved. How to build the argument that works.
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ArticlesApril 20, 20268 min readUGC converts better than the classic ad because it does not look like advertising
UGC beats the classic ad on trust, cost and speed. What makes it more effective, and how a single content library feeds both organic and paid.
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