Swiss Butter · Hospitality · Madrid
A queue every night from a fully organic campaign
A 100% organic campaign launched in November 2025 to fill the restaurant every night.
- views
- 1M+views
- content pieces
- 200+content pieces
- creators at one event
- 150creators at one event
- invitations
- 200+invitations
The problem
Fill the dining room every night with no paid spend.
What we ran
We activated creators already part of Madrid’s food conversation. 200+ invitations became 200+ pieces of content and passed 1M views; a single video added 300+ creators to the database and one event brought together 150 creators.
Where it landed
The real result is FOMO: when enough people see their whole feed talking about the same place, they go, and when they go, they post their own content.
Content from this campaign
Muted previews · tap to play